Freshpet Dog Food Rolls | All You Need To Feed

Freshpet rolls aren’t shelf-stable kibble. They’re a fresh, refrigerated food that sits in the meat case at the pet store (or your fridge), and they feed differently than dry food. The whole system hinges on the package feeding chart, the slice marks printed on the roll, and one hard rule: keep it cold. Here’s exactly how to feed them, how much to give, and what every first-time buyer should know before opening the tube.

How To Feed Freshpet Dog Food Rolls

Feeding a Freshpet roll is straightforward, but the margins for error are small because it’s fresh meat without the preservatives that let kibble sit out all day. You need four steps to get it right.

1. Read the feeding chart on the package. Freshpet prints a weight-based daily amount right on the roll. Your dog’s weight determines the total daily portion — do not guess this.
2. Slice using the serving marks. The roll is scored. Use those guide marks to cut off the exact number of slices for one meal.
3. Cut or mash to bite size. For small dogs, mash or dice the slice into smaller pieces. For large dogs, the slice may be fine as-is.
4. Transition gradually. If switching from kibble, mix increasing amounts of Freshpet with the old food over 5–7 days to avoid digestive upset.

Store the unused portion tightly wrapped in the refrigerator. The roll must never sit at room temperature for more than a short meal-prep window.

How Long Does Freshpet Stay Good After Opening?

Use an opened roll within 5–7 days of opening. After that, freshness and safety degrade even under refrigeration. Freezing is an option if you won’t finish the roll in time. The texture may change after thawing (slightly mushier or more crumbly), but the food itself is fine. Thaw overnight in the refrigerator, never at room temperature.

What’s Inside Freshpet Dog Food Rolls?

The ingredient list is short and meat-forward, which is why it needs refrigeration instead of a shelf. One standard roll’s recipe:

• Meat base: Chicken (34%), Turkey (34%) — the first two ingredients by weight
• Fillers & produce: Potato Starch, Pumpkin (4%), Peas (4%), Pea Protein, Rice Flour
• Binders & preservatives: Vinegar, Psyllium Fibre, Celery Powder
• Minerals & vitamins: Vitamin E, Manganese, Zinc, Iodine

The guaranteed analysis: 13.0% protein, 7.0% fat, 71.0% moisture, and very low crude fiber at 0.3%. That high moisture is typical of fresh food and can support hydration, but it also means you feed a larger volume by weight than you would with dry kibble. If you’re comparing food types, our guide to the best dog food rolls covers how Freshpet stacks up against other fresh and roll-style options.

Feeding Amounts By Dog Weight

If your dog is a puppy, senior, or has a medical condition, consult your veterinarian for an adjusted amount — the roll chart is designed for healthy adult maintenance, not special needs.

Which Freshpet Variants Are Available?

The Freshpet roll line isn’t one product; it’s a category. You’ll find at least three families on shelves:

• Freshpet Select Dog Roll — flavors like Chunky Beef, Vegetables & Rice (a 680g option)
• Freshpet Complete Nutrition Chicken Roll — sold as a multipack of 1.5 lb rolls (6 per box)
• Freshpet Deli Fresh — a similar refrigerated line from the same brand

All follow the same feeding rules — refrigerate, slice, use within the open-package window — but the ingredient breakdown and protein source vary slightly by flavor. Prices are not standardized, so check your local retailer or online for current cost per roll.